Statista——Find the Data What You Want


Statista is one of the leading statistics companies on the internet. With a team of over 450 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. The product is aimed at business clients and academics of any size. Consultant firms and media agencies license our services as well as strategy and marketing departments in large corporations from a variety of industries. Our client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users have registered with Statista.

今天想找一下美国最常阅读的杂志有哪些,听别人说,不如自己找数据源头自己看,于是就搜到了statista上的一张统计表Magazines with largest audience in the U.S. 2017。觉得很不错,就此分享。

Reach of popular magazines in the United States in May 2017 (in millions)
Reach of popular magazines in the United States in May 2017 (in millions)

看数据就好处就是,能自己分析原材料,不会人云亦云。找数据源头,较为可靠、全面的有三种方式:

  1. 各国的统计局;
  2. 服务商本身提供数据,比如杂志都是通过邮政订阅,那么年订阅量的数据邮政肯定有,可以找邮政的官网或是找客服联系;
  3. 第三方统计商,如国泰安、statista等。

统计数据是事实型数据库的组成部分,是论证的绝佳素材,平时应该多收集,积累,总结。

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